The not so wicked truth behind wicker baskets

By Sarah Shelly / 03-07-2017

In the midst of the beautifully warm and decidedly un-British weather, you may have spotted some newspapers writing about a rather more British topic – wicker picnic baskets.

To mark Food Safety Week this year, we launched a summer advice campaign for the Food Standards Agency which included a ‘Definitive Guide to Safe Summer Eating’. The guide is filled with advice, tips and info to help keep you, your friends and family safe from food poisoning this summer, and we released this together with new research about the UK’s picnicking habits.

The research revealed that nearly half of us (48%) never check our fridge temperature and 37% don’t know what temperature it should be set at! But the stat that caught the eye of the media was that almost a third of people (29%) could be risking food poisoning by carrying food to picnics in containers such as plastic bags and picnic baskets (29%), rather than the recommended cool boxes.

We Brits love a tradition, and the notion that the much-loved wicker basket might be less than safe proved to be a revelation!

The story landed across national newspapers including The Guardian, The Sun and The Mirror, as well as consumer titles such as ASDA Good Living, MSN and Country Living, with regional pick up including Notts TV, Heart South West and Manchester Evening News.

Look out for the next wave of the campaign landing later this summer!