Powering the Six Nations with banana peels

By Jamie Bourne / 14-03-2017

We recently helped Recycle for Wales capitalise on the social media buzz around the RBS Six Nations to encourage more people in Wales to recycle their food waste. By creating video content around the stat ‘If everyone in the Principality Stadium recycled one banana peel, it would power the floodlights in the stadium for four matches’ we linked recycling to the sport and showed people the impact their actions could have.

The video went out across Facebook and Twitter to coincide with the Welsh team’s last home match at the Principality Stadium of the tournament. It was viewed over 30k times in one evening and had a reach of over 140k on Facebook alone.