By Frances Pope / 25-04-2017
Kindred have been on a ‘Banana tour of the UK’ with Recycle Now and Recycle for Wales using impactful stats and imagery to raise awareness of how recycling ‘inevitable but not edible’ food waste such as banana peels can be turned into energy to power local landmarks.
The ‘Banana Tour of the UK’ stopped off at venues such as the Zip World in Wales, the Eden Project in the South West and Blenheim Palace in Oxfordshire, ending with a splash last week at Lee Valley, Essex. Members of the public, school children, rugby teams and even local recycling officers volunteered as Bananas to help create the impactful imagery at each location- you may even spot a member of the Kindred team as well!
Around 1.9 million tonnes of household waste ends up in landfill in the UK, which contributes to the creation of methane, a dangerous greenhouse gas.
The campaign targeted specific regions around the UK that recycle this household food waste via Anaerobic Digestion- a type of food waste recycling that involves the natural breakdown of food into methane and carbon dioxide gas. These gases are then used to generate electricity and heat to power homes and the local community.
The campaign generated a total of 21 piece of coverage, including ITV News and BBC Oxford.