Eight things we learned at Social Media Week 2017

By Heidi Maunder / 25-09-2017

Another year, another Social Media Week in London. Below is a round up of some of the best bits, including a highly anticipated talk about ITV’s Love Island, a show that had the social team at Kindred HQ glued to their smartphones this summer.

Fifty five per cent of people come to Pinterest with intent to buy, compared to only 12% on Facebook. Charlotte Thomson

Two out of three adults in the UK use smart-phones to go online, and 89 per cent of people use their mobiles to access social platforms. Ben Davies

The average person trawls through 300ft of content every day. Sinead Gray

Fifty per cent of Pinterest users don’t realise they are looking at an ad/brand content. Charlotte Thomson

Vertical video is becoming a necessity for content makers, with 94 per cent of smartphone hits on video being in a vertical orientation. Ben Davies

Branded apps are rarely worth the investment, only being download on average less than 10,000 times. Heidi Maunder

Twitter’s user base has grown by 11 per cent in last 18 months in the UK. Sinead Gray

And finally… ITV’s Love Island were receiving up to 9k tweets per minute when Jonny dumped Camilla and snogged Tyla. More tweets per minute than trump's inauguration. Fiona Graham